MANDALUYONG CITY — As the country welcomes the New Year, the Philippine Red Cross (PRC) is calling on the public to start the year by giving patients a new lease on life through blood donation.
While the holiday season and gift-giving celebrations may have ended, the need for blood remains constant. Hospitals continue to rely on a steady blood supply for emergencies, surgeries, childbirth, and life-saving treatments such as cancer care and dialysis. Historically, blood donations decline in the weeks before, during, and after the holidays as people return to work, school, and their daily routines. This ushers in what is known as the annual “lean months” for blood supply.
PRC Chairman and CEO Richard J. Gordon emphasized that the New Year is an opportunity to extend the spirit of generosity beyond celebrations. “The New Year is a time for fresh starts and renewed hope. By donating blood, we are giving patients a second chance at life. Blood is needed every single day, and this simple act of compassion can make the difference between life and death,” said Chairman Gordon.
The post-holiday period often sees fewer mobile blood drives in schools and offices, making walk-in donors especially vital in sustaining the country’s blood supply. During these lean months, voluntary blood donors play a critical role in ensuring that hospitals remain prepared for both routine procedures and unexpected emergencies.
“Even as the year changes, the need for blood does not. Patients continue to undergo surgeries, mothers give birth, and emergencies can happen without warning. Donating blood at the start of the year is a powerful way to turn goodwill and compassion into action that saves lives,” said PRC Secretary General Dr. Gwen Pang.
With 110 blood service facilities all over the country, the PRC encourages healthy individuals aged 16 to 65 to visit their nearest Red Cross blood donation center or mobile blood drive. Donors are advised to get enough rest, eat before donating, and bring a valid ID.
By choosing to donate blood this New Year, the public helps ensure that safe and sufficient blood is available when every second matters.
For updates on blood donation sites and scheduled drives, follow the Philippine Red Cross on its official social media channels or contact the nearest PRC chapter.
In case of emergencies, call the PRC Hotline 143.
For blood donations, visit https://redcross.org.ph/give-blood/
The Philippine Red Cross is Always First, Always Ready, and Always There for communities in need.
