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PASAY CITY, Philippines – The Philippine Red Cross (PRC), together with the International Federation of Red Cross and Red Crescent Societies (IFRC), shared and showcased its best disaster risk reduction (DRR) practices in the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) 2024 at the Philippine International Convention Center (PICC) from October 14 to 18, 2024.

This year’s APMCDRR, hosted by the Philippine government in partnership with the United Nations Office for Disaster Risk Reduction (UNDRR), gathered government, intergovernmental, international, national and civil society organizations, the private sector, science, academia and other stakeholder groups in developing current DRR measures, targets, and goals at the regional level, in relation to the implementation of the Sendai Framework for Disaster Risk Reduction 2015-2030 (Sendai Framework).

As the foremost humanitarian organization in the country, the PRC co-led and co-facilitated many events, including 10 sessions, in the conference with IFRC, demonstrating its leadership and expertise in DRR. A total of 91 representatives from the Red Cross Red Crescent (RCRC) Movement joined the conference.

“The Philippine Red Cross is honored to have taken part in this conference that’s critical to these changing times. DRR is near and dear to the Red Cross as the bulk of our operations focus on disaster response, relief, and recovery. In our 77 year-history, becoming the Philippines’ largest humanitarian organization, we always strive to enhance our DRR protocols and strategies, making them more effective, responsive, and adaptive to a growing hazardous landscape. Beyond that, it is our mission to imbue DRR in the hearts of Filipino communities, instilling the spirit of resilience and bayanihan among the people,” said PRC Chairman and CEO Richard Gordon.

PRC Secretary General Dr. Gwen Pang remarked on the success of the conference, saying “It is a testament to the PRC and IFRC’s tireless efforts in DRR that we played a pivotal role in leading and sharing our insights and passion in humanitarian work. The APMCDRR is an influential and essential platform that helps us reconnect with our fellow National Societies, and foster meaningful ties with old friends and new allies. We will take all the valuable lessons we’ve learned to heart, paving more inclusive and resilient DRR practices to save Filipino lives.”

PRC highlights in APMCDRR

On the first day of the conference, Dr. Pang shared her insights on inclusive DRR and resilience projects, highlighting the PRC’s own DRR protocols and strategies, in the session on “Advancing Equity: Scaling Up Disaster Risk Management in the Health Sector Through Women in Leadership.”

She then joined other DRR leaders as a moderator for two panel discussions on October 16. The session on “Risk Communication and the Role of Media and Social Media for Inclusive and Actionable Early Warning Messages” tackled the best practices of experts on risk communication to transform media and social media as effective tools throughout the entire disaster cycle, focusing on accessibility for all, nurturing trust in media platforms, and fighting misinformation and disinformation on DRR. Meanwhile, the “Enhancing Local Resilience and Capacity Building” panel discussion explored the challenges in localization of DRR, as well as the measures to scale up DRR practices while maintaining institutional ties with DRR stakeholders, investing in community partnerships, and managing finances for projects.

On October 17, the PRC and IFRC led the panel on “Strengthening the Legal Foundation of DRR,” discussing the legal frameworks to strengthen DRR efforts and develop disaster laws.

In sideline events at the conference, Ms. Criselda Longga, manager of the Disaster Management Services (DMS) office of PRC, took to the Ignite Stage to share the PRC’s disaster vulnerability and capacity assessment in Lanao province, highlighting the importance of community voices in effective planning and implementation of DRR. PRC DMS’ Technical Officer Mr. Steven Laranjo also participated in a talk on “Nature-Based Solutions and Nature-Positive Risk Financing for DRR.”

Forging old and new ties

The APMCDRR was also an opportunity for the PRC and IFRC to strengthen existing ties and establish new partnerships to enhance countries and communities’ disaster risk reduction capacity and strategies.

On October 16, Secretary General Dr. Pang met with Catherine McIntosh, Ambassador of New Zealand to the Philippines, and the rest of the New Zealand delegation for a bilateral meeting. She presented the PRC’s current programs and initiatives in DRR, highlighting its strong practices in early warning protocols and anticipatory action, DRR resilience, along with lessons learned from local DRR efforts.

The PRC signed a memorandum of understanding (MOU) with its new partner, the Office of Civil Defense (OCD), on October 14 to collaborate on community-based disaster risk reduction and management (CBDRRM) training for local government units (LGUs) and communities. PRC Chairman Gordon and Dr. Pang signed the MOU with OCD Usec. Ariel F. Nepomuceno, and Civil Defense Training Institute (CDTI) Director Eugenio Gepte Jr.

Meanwhile, the IFRC renewed its MOU with the Asia Disaster Preparedness Center (ADPC) on October 14 to streamline the organization’s internal and external capacity building support systems to enhance disaster management. The event was led by Juja IFRC Deputy Regional Director Ms. Juja Kim.

Showcasing the RCRC Movement in Asia Pacific

The IFRC and PRC, in collaboration with the UNDRR, also set up an interactive exhibit showcasing the RCRC Movement’s achievements, programs, and projects in the Asia Pacific. The booth featured pamphlets and brochures on the Movement, as well as a phone booth wherein delegates can simulate calling the National Societies’ hotlines in times of crisis.

The IFRC also opened an art exhibit titled, “Are you Ready,” in SM Mall of Asia, presenting artworks illustrating challenges and solutions related to DRR from various artists in the Asia Pacific region.

First aid assistance to delegates

Beyond signings, sessions and showcases, the PRC also lent its services by mobilizing a team of first aiders to provide medical assistance and ensure the safety of over 4,000 delegates who attended the week-long conference. Twelve electric scooters were deployed to the venue, enabling the team to swiftly respond to any emergency around the PICC complex. Two PRC ambulances were also stationed at the venue.

“I know our first aiders’ presence in the conference gave the delegates some comfort, knowing the Red Cross is there when they need help. We thank our volunteers and staff for their hard work,” said Gordon.

MANDALUYONG, Philippines—In an effort to enhance its blood services by embracing technology and innovation, the Philippine Red Cross (PRC) National Blood Services made another significant milestone in the country’s blood donation history as it formally introduced the Hololens Mixed Reality Headset for blood donors in partnership with Abbott to media partners and PRC Chapter representatives on October 15.

This technological advancement aims to improve the overall blood donation experience of donors by reducing anxiety and making blood donation fun and relaxing.

“We’re always first, always ready, and always there. For the first time in the Philippines, we are introducing this innovation with Abbott to encourage more people to donate blood and save lives. At the Red Cross, we elevate expectations and ensure we’re always ahead of the curve. This breakthrough will be the starting point of more advancements when it comes to intensifying our blood donation campaign,” remarked PRC Chairman and CEO Richard “Dick” Gordon.

“The PRC remains the leading blood supplier in the country. In 2023, the PRC collected 47% of the country’s total blood collection—a remarkable 538,769 blood units. Of this, 19% came from walk-in donors. To sustain and grow these numbers, the PRC is committed to innovating the donation process through technology. We aim to attract more young donors and ease any anxiety they may feel about giving blood and make people realize that donating blood must be a part of their lives,” added PRC Secretary-General Dr. Gwen Pang.

“We thank the PRC for this partnership. Abbott continues to innovate to engage, attract, and retain our blood donors worldwide. Our mission is to transform and take blood donation into a new dimension. The PRC is the very first to adopt this technological innovation in blood donation in the Philippines,” said Abbott’s Marketing Manager for Asia Pacific Wendy Wan.

According to Abbott, mixed reality is similar to virtual reality but allows users to see the real world around them as they immerse themselves in a digital world. The experience is meant to help those who may be anxious about giving blood, providing a calming distraction and a fun way to participate. It also allows blood donation professionals to safely conduct the donation and interact with donors at every step of the process.

Additionally, the mixed reality uses Microsoft HoloLens 2 headsets, the world’s first self-contained holographic computer, enabling hands-free interaction with three-dimensional digital objects and a library of applications.

The new mixed reality blood donation experience will soon be available for people to use at select PRC blood centers, blood service facilities, and blood collection stations nationwide.

PASAY CITY, Philippines — The Philippine Red Cross (PRC) has signed a memorandum of understanding (MOU) with the Office of Civil Defense (OCD) on October 14 to strengthen the capacity of communities and local government units (LGUs) through community-based disaster risk reduction and management (CBDRRM) training.

PRC Chairman and CEO Richard Gordon, PRC Secretary General Dr. Gwen Pang, OCD Usec. Ariel F. Nepomuceno, and Civil Defense Training Institute (CDTI) Director Eugenio Gepte Jr. signed the MOU during the sidelines of the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) 2024 at the Philippine International Convention Center (PICC).

The CBDRRM training will use the standard module approved by the OCD, with additional sessions on the Red Cross Movement and RC143 Volunteers Recruitment.

“National disaster risk reduction and management is a vital part of the nomenclature of the law. We must live up to it. With alliances like this, we can strengthen our initiatives to encourage and empower more people to prepare and respond to disasters. If we train and imbue a sense of country in more Filipinos from the national to barangay levels, especially in a time of disaster, we can build cooperation. At the same time, we can nurture preparedness and self-reliance. We’re going to carry our load and help each other,” said Gordon.

He highlighted the PRC’s DRRM programs in disaster preparedness and mitigation, emergency response and operations, blood services and health interventions, as well as shelter and livelihood recovery programs.

“We need partners like the PRC who can do things better than us in community-level assistance. On behalf of the OCD, I would like to thank the Philippine Red Cross for allowing this formal signing of our agreement that will help the OCD in its difficult mission of saving lives,” remarked Nepomuceno.

MANDALUYONG, Philippines— The Philippine Red Cross (PRC) joined the annual celebration of the Global Handwashing Day 2024 with the theme: “Why are clean hands still important?” on October 15. 

This global advocacy day is dedicated to increasing awareness and understanding about the importance of handwashing with soap as an effective and affordable way to prevent diseases that save lives. 

PRC Chairman and CEO Dick Gordon underscored the important role the PRC plays in promoting this advocacy especially to the most vulnerable during disasters and emergencies. 

“Although we only celebrate it every 15th of October, I must say that every day is Global Handwashing Day at the Red Cross because our response is 24/7. We have a solid Water, Sanitation, and Hygiene (WASH) office that delivers various humanitarian services like the distribution of clean water, hygiene promotions, hygiene kits, and awareness seminars almost every day for any disaster and emergency reported to us across the country. We have 29 water tankers, 41 water filtration units, and other assets, ” said Gordon.  

Meanwhile, PRC Secretary-General Dr. Gwen Pang reiterated that “Clean hands remain a fundamental defense against the spread of infections, illnesses, and harmful germs. PRC is committed to creating a safer world for everyone by amplifying this message.” 

56-year-old Arlene Grabillo, expressed her gratitude to PRC for supporting her and other evacuees of the recent massive fire incident in Bacoor, Cavite: “Nagpapasalamat kami sa Red Cross, kay Senator Gordon, kay Dr. Gwen, sa malinis na tubig at iba pang tulong na ipinadadala nila dito sa amin. Dahil po sa inyo, kahit nasa evacuation center kami ay napapanatili ang aming kalusugan dahil nalilinis namin ang aming mga kamay at katawan.” 

To accelerate awareness at the grassroots level, the PRC National Headquarters encourages its staff and volunteers across PRC’s 102 Chapters nationwide to continue to conduct relevant activities such as hygiene promotions, dialogue sessions on the importance of handwashing in schools and communities, distribution of hygiene kits, and Soap Recycling Workshops, among others. 

 MANDALUYONG CITY, Philippines — In a bid to strengthen its local chapters’ assets and enhance operational capacity on the ground, the Philippine Red Cross (PRC) has turned over new vehicles to the Albay and Camarines Sur chapters to support the implementation of the Bicol Disaster Readiness and Response Project (BDRRP). 

PRC Chairman and CEO Richard Gordon led the turnover ceremony on October 10 at the PRC National Headquarters in Mandaluyong City, alongside PRC Secretary General Dr. Gwen Pang, American Red Cross (AmCross) Country Representative Mr. Shir Shah Ayobi, PRC Albay-Legazpi Chapter Administrator Rosiedel P. Rivero and PRC Camarines Sur Chapter Officer-in-Charge (OIC) Maria Felisa Badiola. 

The BDRRP is a joint project between the PRC and the American Red Cross (AmCross) that encompasses various learning and training activities geared to help communities and schools hone necessary knowledge and skills to prepare and respond to disasters, including first aid and basic life support, enhancing community rapport with local governments’ disaster risk reduction and management (DRRM) offices, and establishing community feedback and response mechanisms. It also aims to develop and mobilize the volunteer base in their communities.

Gordon said it is crucial for the local chapters to have the proper transportation tools in order to deliver crucial aid and services in times of crises, and to enhance chapter capacity in disaster response. He highlighted the need for adequate assets in regions like Bicol that are considered high-risk areas. 

“We have a mantra in the Red Cross that we take to heart: ‘volunteers + logistics + information technology (IT) = a Red Cross that is always first, always ready, always there.’  We recognize the importance of having the proper tools to be truly ready when disasters strike and to teach others how to survive. More than that, we need volunteers who can be mobilized, who communities can call, and who they can trust when disasters strike. We endeavor always to harmonize our tools and manpower because we are serious about saving lives, alleviating suffering, and uplifting human dignity,” he remarked. 

Dr. Pang added that: “These vehicles will not only help our chapters transport basic necessities to people in need, but it will also take us farther in our mission to reach more people and leave no one behind. We hope to expand the project’s areas of coverage to provide aid and assistance to vulnerable communities up to the last mile. Along the way, we also aim to onboard more volunteers from communities and schools who are equipped and ready to join our mission in saving lives.” 

The first BDRRP was implemented in 2018 in Catanduanes. From this year until 2026, the project will be implemented by the Albay-Legazpi City and Camarines Sur chapters.

MANDALUYONG CITY, Philippines – The Philippine Red Cross (PRC) affirms its support and readiness to send aid to Lebanon following deadly airstrikes that have displaced around 1.2 million people in the country. 

“We see in the news the devastating impact of the ongoing violence in Lebanon—millions of lives disrupted, families uprooted, countless casualties and injuries, and critical healthcare and welfare services brought to a halt for the most vulnerable. In light of the ongoing situation, news of potential repatriation of Filipinos has surfaced. The PRC, through our welfare services, is prepared to extend critical assistance to returning Filipinos, ensuring they receive much-needed support during this difficult time. Though we are far, we are within reach and ready to assist,” said PRC Chairman and CEO Richard Gordon.

PRC reaffirms its commitment to upholding human dignity and alleviating suffering, continuing its mission even beyond the country’s borders.

Gordon also emphasized the shared call of the PRC and the International Committee of the Red Cross (ICRC) for the enforcement of international humanitarian law (IHL), underscoring the legal protection of civilians, children, medical workers, and humanitarian personnel during times of war or armed conflict.

He noted, “Under IHL, humanitarian teams must be protected, given safe access to provide life-saving aid, and guaranteed safe return. The Red Cross emblems must be respected by all parties to the conflict.”

“We stand in solidarity with our Red Cross counterpart in Lebanon, the Lebanese Red Cross, whose brave teams are fulfilling their humanitarian mission on the ground, risking their own lives to help, protect, and save others,” he added. 

MANDALUYONG, Philippines – The Philippine Red Cross (PRC) warmly welcomed the twenty-four volunteer delegates from the Korean National Red Cross Gyeonggi Chapter on October 2 to officially kick off the third batch’s five-day visit to the country.

The purpose of the visit, which takes place from October 2 to 6, is to foster international cooperation, enhance global partnership, and promote friendship and mutual understanding between the Philippines and the Republic of Korea.

“We might come from different national societies, but we are one under a strong Red Cross Movement. I want to thank the third batch of delegates from the Korean National Red Cross Gyeonggi Chapter for coming to our beloved country. In this day and age where there is divisiveness and turmoil in many parts of the world, this visit is a testament to a strengthened partnership and cooperation between the Philippines and the Republic of Korea. I hope that many nations, organizations, and citizens draw inspiration from this,” said PRC Chairman and CEO Richard Gordon.

“The PRC and the Korean Red Cross have a very strong relationship and partnership. We’re doing many things together, especially during disasters. The Korean Red Cross helped us a lot during our Typhoon Haiyan operations in 2013; it also donated a sea ambulance, a food truck, and helped us in constructing our warehouse in Iloilo. We thank you for the friendship and partnership,” PRC Secretary-General Dr. Gwen Pang added.

During the courtesy visit, the Korean volunteers toured around the PRC National Headquarters, particularly its 24/7 Operations Center and National Blood Center. They were informed and exposed to PRC’s services, assets, and responses.

Together with the PRC Manila Chapter, the delegates will be distributing a total of 600 eco-friendly bags and gift boxes at Mariano Ponce Elementary School in Santa Cruz and Brgy. 234 Zone 22 in Tondo, Manila as part of their outreach efforts. They will also serve K-Food (Korean food) meals for 600 individuals while drinking facilities will also be installed when the need arises.

The first and second batches of delegates from the Korean National Red Cross Gyeonggi Chapter visited the Philippines in March and December last year.

MANDALUYONG CITY, Philippines — The Philippine Red Cross (PRC) will be strengthening the capacity of the local chapter in Batanes, following the aftermath of Super Typhoon Julian (international name: Krathon). 

The heavy rains and strong winds from the enhanced southwest monsoon and “Julian” led to some flooding on major roads, roadblocks from fallen trees, and hundreds of totally or partially damaged houses. 

PRC first aid teams conducted roving activities to give immediate first aid to injured individuals due to the typhoon’s aftermath.

Some individuals were treated by PRC’s first aid responders, and emergency response service (ERU) units assisted people to evacuation centers. As of 12 p.m. on October 3, five evacuation centers are open in Batanes with 94 families or 306 individuals. The families who evacuated included a month-old baby and senior citizens, who were assisted by the volunteers.

Assessment is ongoing by the chapter, in partnership with the local government, to ensure the needs of people in terms of shelter, water, sanitation, hygiene, health, and welfare are met.

At present, the Batanes chapter only has a single motorcycle as its transportation asset. The national headquarters is planning to provide a pickup vehicle to the chapter, which can help the chapter mobilize volunteers and staff, as well as load essential items like relief packs to evacuation centers and other communities in-need. The PRC is also looking into potentially establishing its own building there in the future. 

“Batanes and the Babuyan Islands are always in the path of storms entering the country, so it’s vital for us to have a strong foothold there in order for our services to reach a wider range of people. We already have more than 300 RC143 volunteers in Batanes who are committed and eager to assist in times of crises. Our support for all our chapters is steadfast, and we want to do more so we can help more,” said PRC Chairman and CEO Richard Gordon. 

PRC Secretary General Dr. Gwen Pang added: “Even with limited resources, our volunteers and staff on the ground have helped communities safeguard their homes, provided first aid treatment, and distributed medication to those affected by the typhoon. We thank them for their dedication to saving lives. In return, we aim to bolster our Batanes chapter’s assets to improve their operational capacity and response efficiency.” 

Previously, the PRC delivered 1,280 CGI sheets to repair the roofs of three schools in the Calayan Islands, namely Babuyan Claro Integrated School, Dalupiri Elementary School, at Banua-Pilid Integrated School, after they were damaged by Typhoon Egay in August 2023. 

The PRC also sent relief packs, distributed clean water, as well provided shelter tool kits to help residents affected by the 5.9 magnitude earthquake in Batanes last July 2019. 

As of 12 p.m. today, the PRC has served hot meals to 589 individuals in evacuation centers in Ilocos Norte, Ilocos Sur, and Abra. Medicines have been distributed to 154 evacuees in Ilocos Norte, with doxycycline given to 102 people. 

Red Cross braces for impact of Taal eruption 

MANDALUYONG CITY, Philippines —- The Philippine Red Cross (PRC) is preparing to mobilize its volunteers and deploy its assets as it braces for the Taal Volcano eruption’s impact on the nearby population on late Wednesday afternoon, October 2. 

PRC Chairman and CEO Richard Gordon convened an emergency meeting wherein he met with the service managers and department heads of the national headquarters, and the Batangas Chapter via virtual call to discuss the PRC’s plans of action. 

“We believe and follow in preparedness over panic. Right now, we are prepositioning our teams and assets to be ready on call should our assistance be required. Our local chapter is keeping us updated on the situation on the ground. It will be a long night for us, but rest assured, our eyes are on Batangas,” said Gordon. 

PRC Secretary General Dr. Gwen Pang also said that the chapters in neighbouring provinces have been alerted to help in potential rescue, response, and relief operations and augment Batangas chapter’s services. 

Among Batangas Chapter’s current assets are two ambulances, a water tanker, an onion tank, a hot meals van, a 6×6 truck, a rescue truck, and two rescue boats. They are also equipped with 400 basic personal protective equipment, and two water treatment units. The chapter’s branches in Lipa, Nasugbu, and Tanauan each also have their own ambulances.  

According to the Philippine Institute of Volcanology and Seismology (Phivolcs), Taal Volcano is at Alert Level 1. Under this alert level, phreatic explosions may be expected, along with volcanic earthquakes, ashfall, and unhealthy fumes. 

MANDALUYONG CITY, Philippines — The Philippine Red Cross (PRC) has provided hot meals and medicines to many people affected by the enhanced southwest monsoon and Super Typhoon Julian (international name: Krathon) as part of its swift response to calamities, living up to the mantra “always first, always ready, always there.”

The Philippine Red Cross (PRC) has provided hot meals and medicines to many people affected by the enhanced southwest monsoon and Super Typhoon Julian (international name: Krathon) as part of its swift response to calamities, living up to the mantra “always first, always ready, always there.”

Typhoon Julian, which developed into a super typhoon Tuesday morning, battered five provinces in Northern Luzon, affecting around 450 families or 1,600 individuals, according to reports from PRC’s local chapters.

As of 11 a.m. on October 1, 386 families or 1,537 volunteers are seeking temporary shelter in 24 evacuation centers in Ilocos Norte, Ilocos Sur, Cagayan, Batanes, Abra, and Baguio City.

Being among the hardest hit, PRC’s Ilocos Norte Chapter immediately mobilized its staff to assist civilians seeking safety in evacuation centers. So far, a total of 194 displaced individuals in three evacuation centers in the province have been served hot meals.

Medicines have been distributed to 72 evacuees, while health lectures on leptospirosis and other diseases have been given to 25 participants. Welfare desks and first aid stations have also been established to address peoples’ concerns.

Volunteer responders from the PRC Batanes Chapter have also conducted first aid treatment to people wounded in the aftermath of the strong winds and floods.

“Since heavy rains are still expected in the coming days, flooding remains a threat. All our concerned chapters’ emergency response units (ERU) are on standby, and their respective RC143 volunteers have been mobilized to support operations on the ground,” said PRC Chairman and CEO Richard Gordon.

“Our chapters are also actively coordinating with their local governments to do rapid damage assessment and needs analysis (RDANA) reports to ensure the safety of communities in their areas of responsibility,” added PRC Secretary General Dr. Gwen Pang.

According to the Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA)’s 11 a.m. tropical cyclone bulletin, Super Typhoon Julian has exited the Philippine Area of Responsibility (PAR), but may possibly re-enter PAR tomorrow, October 2.

Philippine Red Cross

Born officially in 1947, but with roots that traces back to the revolutionary days, the Philippine Red Cross has truly become the premier humanitarian organization in the country, committed to provide quality life-saving services that protect the life and dignity especially of indigent Filipinos in vulnerable situations.

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