PASAY CITY, Philippines – The Philippine Red Cross (PRC), together with the International Federation of Red Cross and Red Crescent Societies (IFRC), shared and showcased its best disaster risk reduction (DRR) practices in the Asia-Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) 2024 at the Philippine International Convention Center (PICC) from October 14 to 18, 2024.
This year’s APMCDRR, hosted by the Philippine government in partnership with the United Nations Office for Disaster Risk Reduction (UNDRR), gathered government, intergovernmental, international, national and civil society organizations, the private sector, science, academia and other stakeholder groups in developing current DRR measures, targets, and goals at the regional level, in relation to the implementation of the Sendai Framework for Disaster Risk Reduction 2015-2030 (Sendai Framework).
As the foremost humanitarian organization in the country, the PRC co-led and co-facilitated many events, including 10 sessions, in the conference with IFRC, demonstrating its leadership and expertise in DRR. A total of 91 representatives from the Red Cross Red Crescent (RCRC) Movement joined the conference.
“The Philippine Red Cross is honored to have taken part in this conference that’s critical to these changing times. DRR is near and dear to the Red Cross as the bulk of our operations focus on disaster response, relief, and recovery. In our 77 year-history, becoming the Philippines’ largest humanitarian organization, we always strive to enhance our DRR protocols and strategies, making them more effective, responsive, and adaptive to a growing hazardous landscape. Beyond that, it is our mission to imbue DRR in the hearts of Filipino communities, instilling the spirit of resilience and bayanihan among the people,” said PRC Chairman and CEO Richard Gordon.
PRC Secretary General Dr. Gwen Pang remarked on the success of the conference, saying “It is a testament to the PRC and IFRC’s tireless efforts in DRR that we played a pivotal role in leading and sharing our insights and passion in humanitarian work. The APMCDRR is an influential and essential platform that helps us reconnect with our fellow National Societies, and foster meaningful ties with old friends and new allies. We will take all the valuable lessons we’ve learned to heart, paving more inclusive and resilient DRR practices to save Filipino lives.”

PRC highlights in APMCDRR
On the first day of the conference, Dr. Pang shared her insights on inclusive DRR and resilience projects, highlighting the PRC’s own DRR protocols and strategies, in the session on “Advancing Equity: Scaling Up Disaster Risk Management in the Health Sector Through Women in Leadership.”
She then joined other DRR leaders as a moderator for two panel discussions on October 16. The session on “Risk Communication and the Role of Media and Social Media for Inclusive and Actionable Early Warning Messages” tackled the best practices of experts on risk communication to transform media and social media as effective tools throughout the entire disaster cycle, focusing on accessibility for all, nurturing trust in media platforms, and fighting misinformation and disinformation on DRR. Meanwhile, the “Enhancing Local Resilience and Capacity Building” panel discussion explored the challenges in localization of DRR, as well as the measures to scale up DRR practices while maintaining institutional ties with DRR stakeholders, investing in community partnerships, and managing finances for projects.
On October 17, the PRC and IFRC led the panel on “Strengthening the Legal Foundation of DRR,” discussing the legal frameworks to strengthen DRR efforts and develop disaster laws.
In sideline events at the conference, Ms. Criselda Longga, manager of the Disaster Management Services (DMS) office of PRC, took to the Ignite Stage to share the PRC’s disaster vulnerability and capacity assessment in Lanao province, highlighting the importance of community voices in effective planning and implementation of DRR. PRC DMS’ Technical Officer Mr. Steven Laranjo also participated in a talk on “Nature-Based Solutions and Nature-Positive Risk Financing for DRR.”
Forging old and new ties
The APMCDRR was also an opportunity for the PRC and IFRC to strengthen existing ties and establish new partnerships to enhance countries and communities’ disaster risk reduction capacity and strategies.
On October 16, Secretary General Dr. Pang met with Catherine McIntosh, Ambassador of New Zealand to the Philippines, and the rest of the New Zealand delegation for a bilateral meeting. She presented the PRC’s current programs and initiatives in DRR, highlighting its strong practices in early warning protocols and anticipatory action, DRR resilience, along with lessons learned from local DRR efforts.
The PRC signed a memorandum of understanding (MOU) with its new partner, the Office of Civil Defense (OCD), on October 14 to collaborate on community-based disaster risk reduction and management (CBDRRM) training for local government units (LGUs) and communities. PRC Chairman Gordon and Dr. Pang signed the MOU with OCD Usec. Ariel F. Nepomuceno, and Civil Defense Training Institute (CDTI) Director Eugenio Gepte Jr.
Meanwhile, the IFRC renewed its MOU with the Asia Disaster Preparedness Center (ADPC) on October 14 to streamline the organization’s internal and external capacity building support systems to enhance disaster management. The event was led by Juja IFRC Deputy Regional Director Ms. Juja Kim.


Showcasing the RCRC Movement in Asia Pacific
The IFRC and PRC, in collaboration with the UNDRR, also set up an interactive exhibit showcasing the RCRC Movement’s achievements, programs, and projects in the Asia Pacific. The booth featured pamphlets and brochures on the Movement, as well as a phone booth wherein delegates can simulate calling the National Societies’ hotlines in times of crisis.
The IFRC also opened an art exhibit titled, “Are you Ready,” in SM Mall of Asia, presenting artworks illustrating challenges and solutions related to DRR from various artists in the Asia Pacific region.
First aid assistance to delegates
Beyond signings, sessions and showcases, the PRC also lent its services by mobilizing a team of first aiders to provide medical assistance and ensure the safety of over 4,000 delegates who attended the week-long conference. Twelve electric scooters were deployed to the venue, enabling the team to swiftly respond to any emergency around the PICC complex. Two PRC ambulances were also stationed at the venue.
“I know our first aiders’ presence in the conference gave the delegates some comfort, knowing the Red Cross is there when they need help. We thank our volunteers and staff for their hard work,” said Gordon.